About Our Co-Managing Manager – Vasu SP
Vasu SP is the Co-Managing Manager of Brain Tree Games LLC, a U.S.-based premium jigsaw puzzle company redefining the global puzzle industry with innovative formats and high-quality products. With a background in biotechnology and a passion for creative entrepreneurship, Vasu has been instrumental in scaling Brain Tree Games into one of the fastest-growing puzzle brands in the United States.
Leadership & Contributions
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Co-led the development and launch of 500+ puzzle SKUs, ranging from scented and glitter puzzles to advent-style collections.
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Oversaw manufacturing excellence and operational scalability, ensuring the brand maintains its reputation for premium quality.
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Drove retail expansion into major U.S. chains such as Hobby Lobby, Joann, and Whole Foods, Menards, Camping World, Bealls, Walmart, Macy’s, Amazon, Bed Bath & Beyond, and more.
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Collaborated on the historic 2023 launch of the world’s first jigsaw puzzle into space, a milestone that gained international recognition.
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Represented the company at global toy fairs, including TOYFAIR New York and Spielwarenmesse Germany.
Leadership Style
Vasu is known for his calm, methodical leadership and ability to merge scientific precision with creative product innovation. His focus on quality, logistics, and sustainable business growth has been a cornerstone of Brain Tree Games’ success.
Beyond Business
Outside of work, Vasu is a certified scuba diver, outdoor enthusiast, and fitness advocate. His love for exploration mirrors his professional drive to push boundaries and create new possibilities in the puzzle industry.
Connect
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Email : Vasu@braintreegames.com
“For me, Brain Tree Games is more than a company—it’s a commitment to excellence,” says Vasu SP. “Every puzzle we create should inspire joy, reflect our passion, and prove that quality can redefine an entire industry.”